Published 11th Sep 2009

The Newlands Community Association has become the latest organisation to sign up to 10:10, the national climate change campaign to reduce carbon emissions in the UK by 10% in 2010.
The NCA will not only seek to reduce its CO2 emissions by 2010 but will encourage its staff and stakeholders to do the same. The organisation has already reduced its operational emissions by more than 5% over the past three years.
In the next 12 months the NCA will encourage its staff to reduce their emissions at home as well as at work.
"The NCA believes 10:10 is a great initiative and one that we're proud to be part of," said chief executive, Tony Holdich.
The campaign, which hopes to build a grassroots movement for tougher action on climate change, is backed by the Guardian. In the week since launch it has attracted 14,000 individuals, 550 companies, 150 schools and 250 other organisations such as hospitals and councils.
Gordon Brown and the entire cabinet and Tory front bench have personally signed up, as have companies such as the online supermarket Ocado, software firm Oracle and city law firm Slaughter and May, as well as celebrities including Delia Smith, Ian McEwan, and Colin Firth. Companies signing up to the campaign commit to reducing their emissions by a minimum of 3% but to attempt deeper cuts. Four major power companies have agreed to provide customers with information on whether they are hitting their 10:10 target.